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Incontinence: not such a wee problem for women

Sales of incontinence products are booming, and it’s younger women doing the buying

There’s a short clip to be found on YouTube entitled “If female incontinence ads were honest”. The supplanting of the typical motivational messages of conventional advertisements for incontinence pads with brutal honesty about the reality of their use is mildly amusing, maybe especially so for those of you who have to fork out for these products and retain a sense of humour. Just allow yourself a grim smile though – a hearty chuckle may cause problems.

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