ISCP Launch Ask the Physio Campaign

New ISCP campaign aims to raise the profile of chartered physiotherapists

The ISCP are are delighted to launch the 'Ask the Physio' campaign. A two year marketing plan with the following key objectives:

Awareness:        
Raise the profile of the Chartered Physiotherapy profession in Ireland
Education:         
Let the public know about the range of services Chartered Physiotherapists can offer
Positioning
Physiotherapists are front line highly skilled Health Care professionals
 

A consistent message
The campaign has a strong, easily remembered, consistent public message, with a clear call to action; driving people to seek an ISCP member. We're highlighting the point that people don't have to put up with issues preventing them from doing everyday activities and managing conditions when they can see a Chartered Physiotherapist. Encouraging them to seek ISCP members through the Find a Physio directory on the new consumer facing website askthephysio.ie. This also promotes recognition of the ISCP brand. The campaign also:

• Demonstrates positive feelings of better health
• Shows a range of possible conditions
• Promotes members as leaders in physiotherapy
• Is part of a 2 year marketing strategy

Ask the physio
The campaign encourages people to "Ask the physio".  Starting today May 25th 2020 with a 3 week national and local radio campaign. You can listen to the radio advert by clicking HERE and find out more about the radio campaign by downloading our presentation here. As part of this campaign we have launched a campaign website www.askthephysio.ie

Contact

Aisling McLoone, PR & Communications Manager [email protected]